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Executive Presence

The Fifth P

On August 14, 2018 in Executive Presence

Matt Keeley, Director of Logistics at CSI Financial Group, is our guest blogger this week. He suggests adding a fifth P for People to the four Ps of marketing. With the fast-paced nature of our society, it’s the simple things that get overlooked or forgotten. It’s time to get back to the basics and focus on the people we interact with each day.