Your Morning Cup of Links: Goals-based Conversations, Making Social Media Profitable and iPads on the Rise

Hopefully you all had a great Memorial Day holiday!

If you were mentally checked out over the past week, I wanted to share with you a few articles that you may have missed while you were golfing, entertaining clients, or spending some quality time at home. 

Financial Advisors Need to Manage Wealth, Not Returns
All I have to say is, “Exactly.” Are your clients more interested in knowing if their portfolio beat a particular benchmark for the quarter? Or whether or not they will have enough cold, hard cash to retire?

Check out this article from Financial Planning to see further evidence on why you need to change the conversation. And, as you may or may not know, SEI can support a change to a goals-based conversation with tools such as our unique goals-based client statements. 

How to Actually Make Money from Social Media
Here’s an interesting article from Entrepreneur Corner on social media, citing examples of social media use in various industries – including by accountants and financial planners.

In the coming weeks, I’ll be talking more about advisors using social media to help build their practices.  

By All Accounts Survey Reveals Financial Advisors See Business Benefits from Tablet Computers
By All Accounts, Inc. recently released results from a nationwide survey indicating that over 40% of financial advisors have a tablet computer, and those who are using it are attributing increases in business productivity as a result. Surveys of SEI’s Strategic Advisor Council also reveal that iPad use by financial advisors is on the rise, with 46% of recent conference attendees reporting that they are thinking about using a tablet for work and 25% already using one regularly.

Are you on the tablet bandwagon? Or are you waiting to jump on this trend?

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John Anderson

John Anderson

John Anderson is the creator and lead author of Practically Speaking blog and Managing Director of Practice Management Solutions for the SEI Advisor Network.

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