#TBT – Taking your clients “Back to School” (The high school years)

Sep 12, 2019

When I wrote Take Your Clients “Back to School”  back in 2014, I complained about siting in my oldest son’s 4th grade chair during a back to school night at his elementary school.  Yesterday, as I was shuffling in and out of different classrooms that, now as a freshman in high school, he will attend, I kind of longed for that small little chair. I’m not exactly sure where the time went.

 A lot has changed from 4th grade to high school – but a lot hasn’t.  Yesterday’s back to school night has set our family’s expectation for the 2019 – 2020 school year about classes, homework and extra-curricular activities. What also hasn’t changed over those 5 years is the need for advisors to “reset or revisit” their client’s expectations on the services that they offer and what a client can expect in their relationship.

In the post, I talked about fireboat drills and a one page list of services (client service statement).  Today, I would certainly add to the conversation a discussion about fees, being a fiduciary and your documented service model.  I also still love the idea of a town hall – a gathering with your clients so they can ask questions and “feel” the depth of your commitment to their financial well-being. 

For today’s post, a Throwback Thursday, take a look at Take Your Clients “Back to School.”   I can’t think of a better time, as the school busses are out in force, to start re-educating your clients.

John Anderson

John Anderson

John Anderson is the creator and lead author of Practically Speaking blog and Managing Director of Practice Management Solutions for the SEI Advisor Network.

Learn More About John Anderson



HNW Whitepaper

Recent Tweets