Tax Day: My Least Favorite Day, But a Great Day to Attract New Clients and Keep Existing Ones

Apr 17, 2011

Tax Day is here.  Every year on April 15th (actually, April 18th this year) the local news does a live shot of postal employees working overtime by taking the envelopes from people who wait until the very last minute to mail in their tax returns.  I am a proud member of those late filers. I don’t mind paying taxes; in fact it is the price we pay to live in this great country. I’m sure many of you feel the same way.  That being said, I don’t know anyone who loves to pay taxes and wants to pay more than their fair share.  

Why bring this up?  As you know, we all have a great opportunity to grow our practices today.  Prospects are looking for advisors who set themselves apart from the crowd and provide real value.  They are tired of hearing the same old pitch that the broker says they can “outperform” the market or that they can buy the next great five-star fund. 

A wise man once said, “Investments are a matter of opinion; taxes are a matter of fact.” 

  • Make it tax day in your office 365 days a year.
  • Focus on after-tax returns; complete a tax review or observation analysis on your clients returns to show future savings. 
  • Focus on what the client keeps, not what he or she makes.

SEI and Parametric Portfolio Associates recently completed a tax-aware investing webcast.  Take a look and tell me what you think.

Also, for you late filers, the US post office publishes a list of all post offices that will stay open later on April 18th.  Visit for more information.

See you in line…

Neither SEI nor its affiliates provide tax advice. Please note that (i) any discussion of U.S. tax matters contained in this communication cannot be used by you for the purpose of avoiding tax penalties; (ii) this communication was written to support the promotion or marketing of the matters addressed herein: and (iii) you should seek advice based on your particular circumstances from an independent tax advisor.

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John Anderson

John Anderson

John Anderson is the creator and lead author of Practically Speaking blog and Managing Director of Practice Management Solutions for the SEI Advisor Network.

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