Heather Wilson

Heather Wilson

Heather Wilson is the social media contributor for Practically Speaking and Social Media Manager in the SEI Advisor Network. She oversees all aspects of social media, from writing, project management, social channel management, compliance management, and publishing. In addition to social media, she’s directly involved in the development and execution of our large-scale national and regional client conferences.

Want to know more about Heather? She’s an expert-level PowerPoint guru, a certified massage therapist, an avid music lover with a degree from Ithaca College in vocal performance and audio production, and a self-described Jill-of-all-trades. She’s also a wife and mother of two very active kids, and can usually be found on the sports sidelines, enthusiastically embarrassing her children.

Recent posts by Heather:

Tuning-In to Your Clients on Social

If you can’t hear a cacophony of clients on social media, it’s because they’re not so loud about it. Or you’re tuned into the wrong channel.

Social Media Strategy: Time to Evaluate

When the X that marks the spot = social media goals, you should map out how to get there.

Work Smarter, Not Harder, on Your Blog

The path from A (blank document) to B (blog post) can be a little zig-zaggy, but having a repeatable and workable process can get you to B more efficiently. In today’s guest post, Susan Weiner tells you how to straighten the path.

Listen Up: 5 Podcasts to Fine Tune Your Social Media Game

The nature of social media is that it’s often changing: new technologies, improved practices, updated data. You can keep up and use your time wisely if you find a podcast or two with expert advice. Here are 5 solid options.

5 of the Worst Things You Can Do on Social

Misappropriation of hashtags is punishable by lack of interest/traction for your post. And it’s one of the few never-changing practices of social media and on Heather’s list of no-nos.

The Social Queen: Distribution

You have content – it’s good, you sound knowledgeable, and helpful. But if it just sits on your site, how will your audience – all of them – find it? It’s all about dissemination.

The Social King: Content

Understanding that social media is a good way to establish yourself as an expert is one thing, actually creating that content is a different set of skills. Move on from the blank page and learn how to write and reuse the “king”.

How Advisors Can Make a Splash with the Silver Surfers (aka Boomers) on Facebook

A successful social media tactic is being available and present on the same platforms as your target audience. Not so much “build it and they will come” as it is “let me build over there, where they are”. If your target market includes Baby Boomers, Facebook is the place to be.

5 Ways to Let Your Personal Brand Shine on LinkedIn

If you still think LinkedIn is just a place to have an “online resume,” you haven’t been paying attention. What kind of impression is your LinkedIn profile making?

8 Tweet-sized Tips from #SMDayPHL to Up Your Social Media Game

Last month’s Social Media Day Philadelphia (#SMDayPHL) was a treasure trove of useful information that I’m already putting to good use. I’ve boiled down pages of notes into 8 tweet-sized tips that I hope will socially inspire you.



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