Heather Wilson is the social media contributor for Practically Speaking and Social Media Manager in the SEI Advisor Network. She oversees all aspects of social media, from writing, project management, social channel management, compliance management, and publishing. In addition to social media, she’s directly involved in the development and execution of our large-scale national and regional client conferences.
Want to know more about Heather? She’s an expert-level PowerPoint guru, a certified massage therapist, an avid music lover with a degree from Ithaca College in vocal performance and audio production, and a self-described Jill-of-all-trades. She’s also a wife and mother of two very active kids, and can usually be found on the sports sidelines, enthusiastically embarrassing her children.
Recent posts by Heather:
You have the opportunity to literally be in the palm of your clients’ and prospects’ hands every day – are you taking advantage of it?
Social media has gone from “trendy” to creating trends that all businesses should consider and learn from. These 5 may have you calling an audible on social media.
We’re excited to offer our readers a new way to get practical practice management advice. The Practically Speaking Podcast is live!
Holiday vacations and slower workdays mean more eyes on social networks. Keep your brand and message going strong over the next six weeks with a little holiday twist.
Like all teams, your social media team should have a well-prepared bench. Whether as regular contributor, or stepping in during injury, the backups help you successfully execute your plans despite an absence.
Keeping up with the social platforms’ changes can be a challenge. Luckily, our guest blogger does that for you.
If you’re struggling to understand the value of social to your firm, or how it plays a role in your marketing strategy, we have a few things you should hear.
Let’s talk about LinkedIn – it’s the “more serious” platform, but it is rife with prospecting opportunities. One tool in particular can help you find others who also root for the Bombers – or Panthers, or Terps – which is an easy way to establish a connection.
According to the latest Putnam Social Advisor Survey, advisors who engage in regular social media activity report gaining new clients and improving client relationships.
If you can’t hear a cacophony of clients on social media, it’s because they’re not so loud about it. Or you’re tuned into the wrong channel.