In the spring of 2017, I wrote a post about your marketing mindset. I suggested that the end of the first quarter provided an opportunity to do a review of yourself and your business. But why let an entire quarter go by before you turn a critical eye on yourself?
Think about it: many of you are hard at work executing your plans for 2019, but I would venture to say that a few of you haven’t quite completed your plan yet.
If you’re looking for some ideas on planning (not tactics) and/or want to try an exercise to see if your growth target is achievable, it’s worth taking another look at my previous (but timeless!) post.
Most importantly, it reminds us that marketing is a year-round responsibility and a mindset that we all need to have. Today, as a #TBT, take a fresh look at What is Your Marketing Mindset? And then, rather than wait until the end of the first quarter, do some marketing self-reflection now.