Recently in Practically Speaking, I wrote that creating a positive client experience can lead to more referrals. We’ve also had guest posts: by Steve Wershing who discussed what goes into a referral marketing system and by Julie Littlechild on how to leverage client communications to drive referrals. The feedback was great but I also received lots of questions and requests for more information.
It would seem that many of you want to go deeper into the subject, to talk about referrals in depth – and I mean literally talk. Recently Julie, Steve and I had just that conversation in an episode of their podcast, Becoming Referable.
Instead of the normal post today, I invite you to listen in as we discuss the “future of referrals” and where to adjust focus as your business evolves. Download or steam the Becoming Referable podcast today. I look forward to hearing your comments.