During the 2008-09 financial crisis, my team and I started sending weekly email updates to all of our advisor clients. We focused on sending out topical and industry information, financial updates, and articles that we thought would be helpful. We wanted to keep the emails informational, not sales-related, and have them become a resource for advisors in difficult times.
Our communications were well received and, frankly, helped some advisors in talking investors “off the ledge.” It occurred to me then, that we have the resources and the manpower to devote to providing that kind of communication on an ongoing basis that can help advisory firms sort through the noise and look for what is working in the market place. In my mind, it was about leverage. It was about the advisor leveraging time so that he or she didn’t have to spend their most valuable asset on the computer or reading journals looking for tidbits, but having a source of information so they could focus on their clients.
I’ve created this blog to keep the lines of communication open between all of us. Use it as a (relatively) objective resource, a source for updated information or just to look at another point of view. Most of the polls I have seen over the last few years have suggested that an advisory firm’s main focus is growth. So, we may have a bit of a bias in that direction, but I hope to cover a lot of ground.
Feel free to make comments or suggest topics for comment. Be sure to stay in touch by signing up for our email updates, or subscribe using “RSS” feeds. And in case you’re not a tech, here’s some more information.
I look forward to hearing from you.