The story, “The Town Where Everyone Talks About Death,” from NPR’s Planet Money team, was about La Crosse, WI. About 96% of townspeople who have died had an advanced directive or documentation on how they would like to die, compared to only about 30% nationally. The reporter traced the incredible statistic to one person, a medical ethicist, who got nurses and administrators to discuss the difficult subject with patients before decisions had to be made, rather than later and by the family. Now the whole community can discuss death openly and neighbors even know who does and doesn’t have a medical directive.
I realized as I was listening to the story, that one person had created a message (and a brand) in the community that really set him and the community apart. It was the power of the message — and the ability to do something about it — that makes this a teachable moment for us, as well.
This is not the blog post that I was going to publish today.
I had a great article ready to rock, recapping questions that advisors have asked me recently regarding LinkedIn – how to go beyond just having a personal profile, and how to use LinkedIn for branding, networking, and business development.
However, at 4:00 a.m., I realized that I had a problem. After getting my crying two-year old settled back to sleep (in his own bed!), I checked my phone and saw a message from a Twitter connection, asking if my account had been hacked – my worst nightmare.
Once I logged in, I literally saw hundreds of direct messages, apparently sent by me (agh!) to my followers containing somewhat believable text and a hyperlink to who-knows-where. The nightmare settled right in my stomach. What should I do? How could I fix the situation at hand?
After a frantic morning, I think that I have it sorted out, and thankfully, it wasn’t a hacker after all. However, this experience led me to ask – would you know what to do in this situation?
When I started physical therapy, I was told I could not run for six weeks. I thought my goals of running races were unattainable. My wife
asked me to look at the interruption and rather than think linearly (i.e.; prep for race + race = be in shape) and think of alternatives that will still get me to my goal. What she was really saying was: Don’t throw away the year, just because the first quarter didn’t work out the way you expected.
Diversification: In finance, diversification means reducing risk by investing in a variety of assets. If the asset values do not move up and down in perfect synchrony, a diversified portfolio will have less risk than the weighted average risk of its constituent assets, and often less risk than the least risky of its constituent. (Wikipedia, 2014)
Thank you, Wikipedia! By now, most of the industry has realized that accusations that diversification died a painful death in 2008 were highly exaggerated. That noted, diversification does take breaks from time to time, as I referenced in my previous blog “Diversification Works Over Time, Not Every Time.” In that entry, I highlighted how unusual 2013 asset class returns were, with the S&P 500 being a clear driver of returns throughout the year.
SEI just held a well-attended diversification webinar in which a number of advisors voiced questions about or sought reinforcement for the idea that diversification does, in fact, still have value.
Today’s blog post is a video blog (“vlog”). I sat down with financial advisor Ellen Rogin to discuss a popular topic: developing relationships with female investors.
You’ll hear Ellen’s perspective on:
• How financial planning differs for women vs. men
•What qualities women investors typically look for when choosing a financial advisor
•What lead sources have been the most fruitful in attracting women investors
If you have any requests for future video topics, please let us know in the comments section.
The following is a guest blog post by Dan Inveen, Principal and Director of Research for FA Insight, a consulting firm that helps financial advisory firms with growth planning, organizational design and more. FA Insight is now fielding the 2014 FA Insight Study of Advisory Firms; participate by visiting their website.
At its core, our work with advisory firms centers on helping them become more valuable enterprises. Building value predicates on improving the firm’s ability to profitably sustain growth. In other words, valuable firms don’t simply grow—they grow in a sustained and profitable manner.
One way our firm, FA Insight, provides guidance for advisors is through its industry research. Many of you may be familiar with the annual FA Insight of Advisory Firms, which for five years now has served to benchmark industry performance and identify best practices. In even numbered years the research coverage tilts toward the topic of advisory firm growth. Our 2014 Growth by Design study is currently open for fielding, with all advisory firms encouraged to participate.
A few weeks ago, I was able to sit in on an advisor “open mic” session and hear some great stories. I’d like to share how one advisor grew his assets under management by 30% and received more referrals than he had gotten in years. All he had to do was to move 600 miles away!
Last week was T3, or in long hand, Technology Tools for Today (http://www.technologytoolsfortoday.com/). This conference, run by Joel Bruckenstein (@FinTechie) and David Drucker (@DavidDrucker), is where all the newest technical toys are laid out for advisors. It’s like a geeky Christmas day. Due to its technical content, the conference was heavily covered on social media. If you didn’t follow along with the live tweeting during the event, you can still view all the details by searching on the hashtag on Twitter: #T32014.
My Olympic-themed post last week hit home for a lot of you (I’ve Met Your Competition – and It’s You). Thanks to those who sent me notes on how they are fighting complacency and striving to get bigger and better each day. Late last week, I came across an article from a real Olympian and coach to financial advisors, Paul Kingsman. I thought Paul’s insight was interesting and fits with our client-centric businesses… Please enjoy.
The 2014 Financial Advisor Social Media Study was completed by a whopping 917 advisors (wow!) and WealthManagement.com recently ran an article by Kevin Nichols highlighting why financial advisors use Facebook, substantiated with real life examples from Oeschli Institute clients. What did they find? In short, advisors are using Facebook, and the segment that has really embraced Facebook are using it not just for humanizing and branding for their firm, but to get new business.
I think Facebook might just be the most important social network for financial advisors. After all, it’s where clients discuss every last detail of their lives, including key life events such as new relationships, births, travel, retirement, and more. It’s not just for “the kids.” Teens and young twenty-somethings are actually increasingly moving on to other social platforms, such as Instagram and SnapChat.
But I’m not going to sell you Facebook. As you can see from the Oeschli research linked above, advisors are using it more and more, and getting new business and developing deeper client relationships as a result.
Instead, I’d rather give you some examples of content that would be appropriate for you as a financial advisor to share on Facebook.