When you think about hosting an event for your clients, a pretty standard list of ideas probably comes to mind. But what if you planned an event that would not only benefit your clients, but your community? That would be a gift that keeps on giving.
If your focus is on pre- (and post-) retirees, you are probably only serving a single generation. By bridging the gap between generations with value-added services, you can develop long-lasting relationships with your clients’ entire families.
You appreciate the trust your clients have placed in you. Have you made a point of showing them that you are grateful for their business? This week, guest blogger Dan Richards describes how some Canadian advisors took a personal (and philanthropic) approach to giving thanks.
Advisors are really good at giving advice. But when you do it for a living, it can sometimes be a challenge to take advice from others. Is that mindset keeping you from growing?
You’ve seen those commercials: “Have you been injured in an accident?” Now imagine the ones that could come out after the DOL Rule goes into effect: “Have you been ‘injured’ by an advisor unable to justify their fiduciary role?” The advisory businesses that are prepared to defend their processes may never actually have to (defend them, that is).
If I had a dollar for every time I heard that investing is just another form of gambling, I’d have a lot of gambling… er, investing money. Your clients or prospects may think it, but it’s simply not true. I have 4 hard truths that you can use to respectfully set the record straight.
Investment advisory fees – that’s probably the line item on your clients’ statements. Are you “hiding” your real value there by not indicating it’s a planning fee? If so, your clients may not see you (or your value) as a planner – and that could hurt you in a market downturn or conversation about the DOL rule.
We all know that technology is an enabler in the financial services industry – but we tend to think of it in terms of investments and workflows and the like. But there’s a new tech kid in town – content marketing technology – and it’s helping advisors build and deepen relationships. I sat down with AdvisorStream CEO Kevin Mulhern to find out more.
Another day, another survey (2, in fact) that shows advisors are worried about growth. And you should be – especially if you’re pursuing the same clients with the same message as every other advisor. Why should they pick you?
To quote Rob Base and DJ E-Z Rock, “It takes two to make a thing go right.” If you’re working solely with one spouse, you may be alienating the other. In today’s guest blog post, Jill Knittel explains how you can encourage both spouses to participate in the financial planning process, as well as potentially carve out a niche for those spouses who find themselves suddenly single.