There’s a competitor in all of us. And that’s great – until it isn’t. With every new client “win,” you should consider what it does for your business long-term. Using that lens can help you determine when the winning strategy is to actually say no.
What do you have that robos don’t? A face, for one (a pretty critical component for face-to-face conversations). But there’s oh so much more. Let’s look at a recent, real-world example that shines a light on the fundamental differences between man (and woman) and machine.
If I had a dollar for every time I heard that investing is just another form of gambling, I’d have a lot of gambling… er, investing money. Your clients or prospects may think it, but it’s simply not true. I have 4 hard truths that you can use to respectfully set the record straight.
Trust is a precious resource – and the driver for making meaningful relationships. In today’s Connection Economy, we need to find and use our authentic voice to deliver a consistent message. This week, I’ve asked Marie Swift of Impact Communications to help us find our voices and get to the heart of our brands.
Investment advisory fees – that’s probably the line item on your clients’ statements. Are you “hiding” your real value there by not indicating it’s a planning fee? If so, your clients may not see you (or your value) as a planner – and that could hurt you in a market downturn or conversation about the DOL rule.
When I talk to advisors about blogging, they tell me they struggle with how and what to write. Today’s guest post from Susan Weiner includes a number of tips that can help you focus your efforts. Whether you are just getting started or trying to build a bigger audience, this is a must read.
Another day, another survey (2, in fact) that shows advisors are worried about growth. And you should be – especially if you’re pursuing the same clients with the same message as every other advisor. Why should they pick you?
To quote Rob Base and DJ E-Z Rock, “It takes two to make a thing go right.” If you’re working solely with one spouse, you may be alienating the other. In today’s guest blog post, Jill Knittel explains how you can encourage both spouses to participate in the financial planning process, as well as potentially carve out a niche for those spouses who find themselves suddenly single.
If your clients don’t understand your value, it might be hard to substantiate your fees. Raef Lee burrows into the details of our latest advisor fee research to help you determine the model that works best for you.
If your #bookofbusiness isn’t growing like it used to, maybe you should try harnessing the intrapreneurial spirit of your junior advisors. Missy Pohlig shares one advisor’s story.