When you think about hosting an event for your clients, a pretty standard list of ideas probably comes to mind. But what if you planned an event that would not only benefit your clients, but your community? That would be a gift that keeps on giving.
If your focus is on pre- (and post-) retirees, you are probably only serving a single generation. By bridging the gap between generations with value-added services, you can develop long-lasting relationships with your clients’ entire families.
There’s technology available to help your clients through whichever budgeting phase they happen to be in. Some may put you front and center; others may have you playing a consultative role (and showing off some cool tech). But advisors should understand all the different models, even if you don’t have an active role in the implementation.
The times (and your clients) they are a-changing. So come gather around, advisors, wherever you roam. It’s time to rethink your business model so you can survive and thrive. (And apologies to Bob Dylan.)
Budgeting – it’s a cringe-inducing word, no matter how old you are. But advisors can play an important role in your clients’ decision-making process, if you incorporate it into your financial planning process. The key is applying the most appropriate budgeting process to fit your client’s financial life stage.
You appreciate the trust your clients have placed in you. Have you made a point of showing them that you are grateful for their business? This week, guest blogger Dan Richards describes how some Canadian advisors took a personal (and philanthropic) approach to giving thanks.
Here’s the good news: core investor values and attitudes have not changed. But investor behaviors have started to shift pretty dramatically. How can advisors prepare for the rapidly evolving investor?
Technology is helping wealth and asset management firms make customization easier and cheaper by the day. Add to that changing consumer demands, and it’s a perfect storm – and the perfect opportunity to grow your business. That is, if you are willing to rethink your product and market approaches.
Social media isn’t about selling yourself; it’s about introducing yourself. Who you are. What you think is important. What you think your audience would find valuable. The selling comes later. Here’s an award-winning example of what I mean.
Your clients want it. You might be resisting it. But if you don’t think smart technologies are going to differentiate you from your competition in the future, you haven’t been paying attention.