Browsing articles in "Advisor Differentiation"

4 Ways Advisors Can Retain Young Employees (from Someone Who Was Retained)

Sep 13, 2016

Millennials are notorious for jumping from job to job. Keep your best millennial employees – who could be the future of your business – by giving them compelling reasons to stay. (And this might surprise you, but I’m not talking about perks.)

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Kicking it Old School: Get Back to Basics with Your Clients (and Yourself)

It’s September – the most wonderful time of the year, according to some parents of school-age children. But “back to school” is also a great time for advisors. You can educate yourself or your clients (or both) – which can ultimately strengthen your relationships with clients.

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If There Is a Magic Bullet, This Is It.

Aug 30, 2016

To be truly engaged at work you should be present in all things physical, emotional and cognitive. It sounds a little tiring, honestly. In her guest post, Julie Littlechild of Absolute Engagement, acknowledges that it’s difficult to get there, but she also assures that it’s equally as rewarding. This is the 5-step process that can lead to better performance.

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3 Ways You’re Hurting Your Advisory Business By Winning Clients

Jul 21, 2016

There’s a competitor in all of us. And that’s great – until it isn’t. With every new client “win,” you should consider what it does for your business long-term. Using that lens can help you determine when the winning strategy is to actually say no.

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On Brexit, Betterment and Conversations with Clients

What do you have that robos don’t? A face, for one (a pretty critical component for face-to-face conversations). But there’s oh so much more. Let’s look at a recent, real-world example that shines a light on the fundamental differences between man (and woman) and machine.

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Investing is Like Gambling: 4 Ways to Debunk the Myth

Jun 30, 2016

If I had a dollar for every time I heard that investing is just another form of gambling, I’d have a lot of gambling… er, investing money. Your clients or prospects may think it, but it’s simply not true. I have 4 hard truths that you can use to respectfully set the record straight.

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Thriving as a Financial Advisor in the Connection Economy

Jun 23, 2016

Trust is a precious resource – and the driver for making meaningful relationships. In today’s Connection Economy, we need to find and use our authentic voice to deliver a consistent message. This week, I’ve asked Marie Swift of Impact Communications to help us find our voices and get to the heart of our brands.

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The Value of Planning is Zero if You Don’t Charge for it

Jun 16, 2016

Investment advisory fees – that’s probably the line item on your clients’ statements. Are you “hiding” your real value there by not indicating it’s a planning fee? If so, your clients may not see you (or your value) as a planner – and that could hurt you in a market downturn or conversation about the DOL rule.

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8 Tips for Creating Financial Blogs that Attract Clients

When I talk to advisors about blogging, they tell me they struggle with how and what to write. Today’s guest post from Susan Weiner includes a number of tips that can help you focus your efforts. Whether you are just getting started or trying to build a bigger audience, this is a must read.

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Advisors: Why Compete Where Everyone is Competing?

Another day, another survey (2, in fact) that shows advisors are worried about growth. And you should be – especially if you’re pursuing the same clients with the same message as every other advisor. Why should they pick you?

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