Heather Wilson

Heather Wilson

Heather Wilson is the social media contributor for Practically Speaking and Social Media Manager in the SEI Advisor Network. She oversees all aspects of social media, from writing, project management, social channel management, compliance management, and publishing. In addition to social media, she’s directly involved in the development and execution of our large-scale national and regional client conferences.

Want to know more about Heather? She’s an expert-level PowerPoint guru, a certified massage therapist, an avid music lover with a degree from Ithaca College in vocal performance and audio production, and a self-described Jill-of-all-trades. She’s also a wife and mother of two very active kids, and can usually be found on the sports sidelines, enthusiastically embarrassing her children.

Recent posts by Heather:

The Social Queen: Distribution

You have content – it’s good, you sound knowledgeable, and helpful. But if it just sits on your site, how will your audience – all of them – find it? It’s all about dissemination.

The Social King: Content

Understanding that social media is a good way to establish yourself as an expert is one thing, actually creating that content is a different set of skills. Move on from the blank page and learn how to write and reuse the “king”.

How Advisors Can Make a Splash with the Silver Surfers (aka Boomers) on Facebook

A successful social media tactic is being available and present on the same platforms as your target audience. Not so much “build it and they will come” as it is “let me build over there, where they are”. If your target market includes Baby Boomers, Facebook is the place to be.

5 Ways to Let Your Personal Brand Shine on LinkedIn

If you still think LinkedIn is just a place to have an “online resume,” you haven’t been paying attention. What kind of impression is your LinkedIn profile making?

8 Tweet-sized Tips from #SMDayPHL to Up Your Social Media Game

Last month’s Social Media Day Philadelphia (#SMDayPHL) was a treasure trove of useful information that I’m already putting to good use. I’ve boiled down pages of notes into 8 tweet-sized tips that I hope will socially inspire you.

7 Tactics to “Friend” Your Compliance Team

What kind of relationship do you have with your compliance team? If the question made your eye twitch, you’re in luck. I have a few ideas to help you build a bridge to a stronger, more secure marketing (and social media!) machine.

Advisors, If You’re Not Doing Social Media, You’re Doing it Wrong

Back in the early 1900s, a stockbroker named Henry S. Haskins said, “Panic at the thought of doing a thing is a challenge to do it.” He could have been talking about advisors using social media (you know, if it wasn’t the early 1900s). Luckily, our social media manager Heather Wilson is here to encourage you to give it a shot and “fake it ‘til you make it.”

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